A.P.C.

Founded by Jean Touitou in 1987 A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. The initials A.P.C. stand for “Atelier de Production et de Création” (Production and Creation Workshop), as the brand considers these two fashion fundamentals to be equally important. Without production, creation is merely an idea. And without creation, a piece of clothing will never come to life.