Daydream | Shopping, reimagined.

Last Revised: April 3, 2024.

This Privacy Policy describes how and when Dahlia Labs Inc. (“Dahlia”, “us”, “we”) collects, uses, shares and protects the personal information ("information") of our users (“you” or “User(s)”) when you use the services on our website and our mobile app (the “Site”). Dahlia receives your information through our website and our mobile app (the "Services" or "Daydream"). You also may access linked pages, blogs, features, reviews and other content (collectively the “Content”). When using any of our Services you consent to the collection, transfer, storage, disclosure and other uses of your information as described in this Privacy Policy.

What This Privacy Policy Covers

This policy covers the handling of personal data that Dahlia gathers when you access the Services and/or use the Content. We explain what information we gather, why we gather it and the choices you have regarding your personal information.

Information We Collect

We may collect and store the following types of data and information when you use the Services:

Non-Personal Information. We collect information that is anonymous and not identifiable with you (“Non-Personal Information”). In this case, we don’t know the identity of the User from whom we have collected Non-Personal Information. Non-Personal Information that is collected is made up of technical information and also behavioral information, that may include such things as the browser being used, the operating system of the device, the length of time the User was on the Site, user activity on the Site, etc.
Personal Information. We also collect information that is identifiable with Users (“Personal Information” or “PII”). This information may identify a particular individual or it may be of a private or sensitive nature. This type of information is made up of personal details provided voluntarily by Users (including your name, email address, physical address, and other unique identifiers) and any other information you choose to provide to Dahlia.

Certain information from you is necessary in order for the Site to operate properly. Your login credentials (such as your username and email) allow us to personalize the Site for your use and to improve your experience on the Site. You acknowledge and agree that when you provide Personal Information to us that you do so voluntarily. You also acknowledge and agree that we may maintain such Personal Information in a database(s) which will be kept in compliance with applicable laws and regulations.

We keep personal information no longer than is legally permissible and we delete Personal Information when it is no longer needed as provided in this Policy.

How We Collect Information

Personal Data You Provide to Us

When you register on the Site we collect Personal Information from you. This Personal Information may include your name, username, shipping and billing address, home address, email address, IP address, browser information, and other information you provide to us in order for us to provide the Services to you. This may include the usernames and passwords that you use on the accounts and profiles that you maintain on third-party sites that our Site interacts with. Details of transactions you conduct through our Services are also collected by us. This can include information regarding the fulfillment of your orders. We may also keep records of contacts and communications that you have with us. You may decide not to provide to us certain information but then your ability to fully interact with our Services and take advantage of the features we offer may be limited.

Personal Data That We Automatically Collect

Our Services automatically collect information about User’s use of the Site. This includes frequency of visits and number of visitors using our Services. We only use this data in aggregate form, to measure statistics, and not in any way that would identify you personally. Aggregate data enables us to determine how Users use aspects of the Services or Content in order for us to improve our services, and also to improve the Content. We may share aggregate or anonymized information with third parties such as our brand partners. We share this type of data so that they also understand how Users use the Content, so that they can improve your experience with their brands and services.

Dahlia also receives and stores certain types of information when Users interact with the Site or use our Services. When you are using the Site we may collect, record and store information arising from such use, either through Dahlia or we may collect information from social media sites if you have selected the appropriate permissions on those sites. Such information may include such things as what brands our Users shop, and what influencers Users follow. We also automatically receive and record information on our server logs from your browser. This includes cookie information (see Use of Cookies below) as well as your IP address.

Communications You may receive from us "sale alerts" and other updates and marketing emails that describe new products and events that may be of interest to you, depending on the settings in your notification settings. You may opt out from receiving promotional emails by clicking “unsubscribe” in the link we include in these emails. Please note that you cannot opt-out of email communications regarding transactions you conduct on our Site.

Also, when you open an email from Dahlia we may receive a confirmation that you did so. We may use this confirmation to determine what emails to send you in the future, based on what products you may find to be of interest and what information you find to be helpful.

Dahlia Mobile App

We receive information about your mobile phone or device and your location when you use our app (or when you first download it). We also receive information when you have consented to location services, Your device has a unique identifier which may be provided to us. We may use all of this information to give you more personalized content and to provide location-based services. Most mobile phones and devices give you the ability to turn off location services. Please also check the manufacturer’s or software provider’s policies to learn more about this feature.

Use of Cookies

“Cookies” Explained

We may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. If you delete or choose not to accept cookies from the Services, you may not be able to use the features of the Services to their fullest capabilities. Persistent cookies allow us to track your interests to personalize your experience on the Site. By using the Site and our Services, you consent to the use of cookies as described in this Policy.

Types of Cookies

The cookies we use gather and store information on your device. We can then tell you apart from other Users of the Services, and we can automatically activate certain features for you. For example, if you leave items in your shopping cart without buying them, we can track and store this information so that you do not have to put the items in your shopping cart again. If you wish to change your cookie settings you may do so. You may block your acceptance of cookies, or receive a warning before a cookie is stored, or erase cookies from your device’s hard drive. But please know that your use and experience of the Services may be impacted if you do erase or block cookies.

We may use the following types of cookies:

Strictly necessary cookies. These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies Services you have asked for, like shopping baskets or e-billing, cannot be provided.
Performance cookies. These cookies collect information about how you and other Users use the Site, for instance which pages you go to most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a User. All information these cookies collect is aggregated and so anonymous. It is only used to improve how our Site works.
Functionality cookies. These cookies allow us to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to parts of web pages that you can customize. They may also be used to provide Services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
Targeting cookies. These cookies are used to deliver ads more relevant to you and your interests. They are also used to limit the number of times you see an ad as well as help measure the effectiveness of the ad campaigns. These cookies remember that you have visited a website and this information is shared with other companies such as our brand partners.

You may block the use of cookies using the setting on your browser. Your browser should have a feature that instructs you how to do this. But you may not be able to access all or parts of the Site if you block all cookies (including strictly necessary cookies).

How We Use the Information We Collect

We use the information we collect in a variety of ways to improve and support the Services and our business operations and to enhance your experience and the experience of other Users on this Site, including:

to display content and recommend products and Services that might be of interest to you
to operate, maintain, enhance and provide all features of the Services, including the processing of payments
to provide support to Users and respond to questions and requests for information
to understand and analyze the trends and preferences of our Users
to operate and improve the Services, to develop new products, services, features, and functionalities, and to alert you of events and products of interest to you
to allow other Users visibility into your shopping and Site use experiences
to send you communications about your orders, as well as products, services and promotional offers
to troubleshoot issues, detect and protect against error, fraud or other criminal activity
to provide to third-parties including brand partners
to enforce our Terms and Conditions and Privacy Policy

Where We Store Your Personal Data

All information you provide to us is stored on our secure servers located in the United States.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

Information We Share With Third Parties

We share your Personal Information only as described in this Policy.

Dahlia Brand Partners and Advertisers

We work with brand partners (“Brand Partners”) so that we can offer you a variety of choices of products through the Services. We promote and sell the products offered by our Brand Partners through the Services. When you buy a product, you do so through the Brand Partner. We share with the Brand Partners Users’ personal content and information in aggregated and anonymized form regarding Users’ shopping habits and preferences so that they and we can enhance your experience when using the Site and interacting with their products.

The Brand Partners whose products you view on our Site will use and share your personal data in accordance with their privacy policies, and they are solely responsible for their use and sharing of your personal data. Please review these policies.

Analytics Providers

Dahlia may use analytics and other third party data collection and analysis services that assist us in the improvement and optimization of our Site. If you want to update or opt out of amplitude.com and other similar preferences, you may do so by using such tools as amplitude or such third party site may make available. We are not responsible for the content or privacy and security practices and policies of third-party sites or services.

Our Use of Agents

Dahlia may employ other third parties to assist us in connection with our Services and we may need to share User information with them to do so. Dahlia gives its agents the right to use personal data from Users only in order to assist us in serving you through Dahlia and for no other purpose.

User Profiles and Information

User profile information including your username and other information that you enter (“User Information”) may be displayed to other Users to facilitate User interaction with the Services. Personal content and information that is visible to other Users as well as personal content and information that you voluntarily disclose on public areas of the Site can be viewed, collected and used by others. Such content that you submit to the Site may then be viewed by members of the public.

Communications With Dahlia

As part of your use of the Services, you will receive email and other communications from us relating to feedback we receive from you. You acknowledge and agree by submitting User feedback that Dahlia may send you emails and other communications that relate to your feedback. We also may need to send you certain service announcements and administrative messages. All of these types of communications are considered part of your Dahlia account, which you may not be able to opt-out from receiving.

Business Transfers

Dahlia may choose to buy or sell businesses or assets. In these types of transactions, User information is typically one of the business assets that are transferred. Also, if Dahlia’s business (or substantially all of its assets are acquired, or in the unlikely event that Dahlia goes out of business or enters bankruptcy, User information would be one of the assets that is transferred to or acquired by a third party. You acknowledge and agree that such transfers may occur, and that any acquirer of Dahlia may continue to use your Personal Information as set forth in this Policy.

Compliance With Law

We also reserve the right to access, read, preserve, and disclose any Personal Information as we reasonably believe is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce this Privacy Policy and our Terms of Service, including investigation of potential violations, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to User support requests, or (v) protect our rights, property or safety, our Users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

Security of Your Personal Information

Your account information is protected by a unique identifier or unique access for your privacy and security. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer, mobile device or other device.

We seek to protect account information to ensure that it is kept private, but, we cannot guarantee the security of any account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of User information at any time.

Dahlia stores all of our information, including your IP address information, using industry-standard techniques. While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security and we do not guarantee that such techniques will prevent unauthorized access to Personal Information or other information about Users that we store.

Links To Third Party Websites

The Site may link to other sites. Please know that these other sites have their own privacy policies and/or practices. You should review and understand the privacy policies and practices posted on those sites. This Policy only governs information collected while using our Services.

Dahlia maintains appropriate safeguards to ensure the security, integrity and privacy of the information you have shared with us. Also, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal data.

Information You Can Access

If you are a registered User, you can access and edit information associated with your account by logging onto the Site.

California Privacy Rights

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, “California Law”), grants certain rights to California residents to know about, collect, or delete the personal information that we have collected about them, to opt-out of the sale or sharing of their personal information by us to a third party, and not to be discriminated against for exercising these rights.

California residents have the right to know what personal information Dahlia collected, used, disclosed, and shared, and sold about them, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom Dahlia discloses personal information, and the specific pieces of personal information Dahlia has collected about you, within the preceding 12 months. Once we receive your request and confirm your identity and California resident status, we will disclose to you the information that we have collected about you, as required by California Law. Please note that we are only required to honor requests to know twice in a 12-month period.

California residents have the right to request the deletion of their personal information that we collect or maintain. Once we receive your request and confirm your identity and California resident status, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Such exceptions include, but are not limited to, when the personal information is necessary to complete a transaction or provide goods or services to you, detect security incidents, comply with the law, and for internal uses reasonably aligned with your expectations.

California residents have the right to request the correction of inaccuracies in their personal information, taking into account the nature of the personal information and the purposes for which Dahlia processes it. Once we receive your request and confirm your identity and California resident status, we will use commercially reasonable efforts to correct inaccurate personal information in our records.

California residents have the right to opt-out of the selling or sharing of their personal information, which can be done by following the directions below. California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information Dahlia has “sold” or “shared” about you, and you have a right to opt-out of such sale or sharing. In addition, and as set forth below, California Law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, Dahlia has not sold any personal information about its customers. For the 12-month period prior to the date of this Privacy Policy, Dahlia has only shared personal information about its customers as described above.

California Residents have the right not to receive discriminatory treatment if and when they exercise their rights to know, delete, correct, or opt-out under California Law.

This means Dahlia cannot, for example: deny goods or services to you; charge different prices or rates for goods or services, including through the use of discounts or other benefits or by imposing penalties; provide a different level or quality of goods or services to you; or suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Please note that we may charge a different price or rate or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to you by your personal information.

In order to exercise your “knowledge”, “deletion”, “correction”, and/or “opt-out” rights, you may submit a request as provided in the Contact Us” section below.

We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under California’s consumer privacy law. We may also verify your status as a California resident. We aim to respond to a verifiable request within 45 days of its receipt. If we need more time to respond to your request (up to 45 additional days), we will inform you in writing.

We will retain your information for no longer than is reasonably necessary to provide your services, comply with our legal obligations, resolve disputes, and enforce our agreements. We retain your personal information for the period you are actively using our services plus six (6) years.

California- Direct Marketing Information

Under California Civil Code Section 1798.83 (the “Shine The Light” law), customers who are California residents and have a relationship with Dahlia primarily for personal, family, or household purposes are entitled to receive, upon request and free of charge, information about the personal information (if any) we disclosed to third parties for their direct marketing purposes in the prior calendar year. This information may be requested once a year. If applicable, this information will include a list of the categories of personal information that was shared and the names and addresses of the third parties that received the information. If you are a California resident and want to make a request for this information, please submit your request as provided in the Contact Us” section below (please reference the “Shine The Light Law” in your email or letter).

Under California Civil Code Section 1789.3, California users are entitled to the following consumer notice: If you have a question or complaint regarding the websites, please see the “Contact Us” section below for where to send such questions or complaints.

Account Deletion

If you decide to delete your account, you may do so by emailing us at legal@daydream.ing. If you delete your account, any association between your account and information we store will no longer be accessible through your account. But, any public activity on your account before it was deleted will remain stored on our servers and will remain accessible to the public. We may retain an archived copy of your records as required by law or for legitimate business purposes.

Opting Out

When you register for an account on our Site, you consent to receive certain communications from us. If you do not want to receive these communications, you may opt out using the mechanisms we provide you within the User Settings portion of the application (see the Communications section above).

Children

We do not intentionally gather personal information from Users who are under the age of 13. If a child under 13 submits personal information to Dahlia and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at legal@daydream.ing.

Changes To This Policy

Dahlia reserves the right to change this Policy from time to time. If we make substantial changes in the way we use your personal data, we will notify you by posting an announcement on the Site or sending you an email. Otherwise, all other changes to this Policy are effective as of the stated “Last Revised” date and your continued use of the Site and/or the Services after the Last Revised date will constitute your acceptance of, and agreement to be bound by, those changes.

Questions Or Concerns

If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to legal@daydream.ing. We will make every effort to resolve your concerns.